In-house public speaking training in Madrid 2021

Public speaking course Madrid, Spain, 2021

Summary for the CEVA in-house public speaking training

CEVA Logistics, a global logistics company in Madrid, Spain, reached out regarding public speaking training. At first they wanted 3 of their team to attend one of our Impact Presenting® open-enrollment courses. These take place in various European and US cities throughout the year.

After consultation they realized it made more sense for them to book an in-house public speaking training, where the course content would be custom formulated to their own needs regarding public speaking and business presentations. So Eric flew to Madrid, and kicked off a 2-day team training.


The main challenge the participants faced was that there was corporate reorganization. This meant now they had to give presentations on new initiatives which required extensive financial investment. And they wanted to make sure their presentations skills were at the top of their game, especially now that they had new objectives with new stakeholders. Presenting with impact has always been a challenge, but now there was more at stake.


The 2-day Impact Presenting public speaking class has a focus on the theory of impactful presentations (with video examples trainer input, and participant practice) on day 1, and then presentation practice (with body language and vocal exercises, and filming) on day 2.

On day 1, Eric taught the team the Impact Presenting 4-step model. This model is the core of our classes. The 4-steps are: 1) how to manage their public speaking anxiety, know their audience, and be authentic 2) have a clear call to action 3) deliver with enthusiasm and engage their audiences and 4) getting first steps from their audience for their call to action, and developing themselves further with feedback

On day 2, the team put what they learned into practice, with each participant having 3 presentation rounds, filmed, with feedback. This locks in the learnings from the previous day.


At the end of day 2, everyone agreed they found the following 4 key take aways the most useful.

1) Public speaking is a skill – just like an computer skill, or foreign language skill, or business competency. Its something which can be learned, and must be practiced and developed in order to succeed in business

2) That the audience can’t see your nervousness, and knowing this will boost your confidence. 

3) That their authentic way of speaking was how they should continue to be, no matter what a snarky boss or co-worker might have said in the past.

4) To put your body language into it. Use your hands, use your voice, and (when unmasked), your facial expressions to help get your point across.

If you want to know about how an in-house public speaking training can help your company, either in Madrid or across Europe or the USA, get in touch. And if you are interested in our open-courses, you can find the schedule here:

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